Have you recently experienced a breakup or are you dealing with serious mental trauma? Then there’s the first thing that females, and lately, men, prefer to do: go shopping! Many people would argue that using retail shopping to improve your mood is a bad idea. According to a new study, “purchases made during a retail therapy session are unexpectedly positive, resulting in mood improvements with no regret or guilt.” “Retail Therapy is a planned effort and process,” according to Margaret Meloy and Selin Atalay, the study’s authors. “Retail Therapy is a strategic effort and process, and retailers could learn from their own results as well.” When used in moderation, retail therapy can be a very effective strategy for improving your mood.
Let’s have a look at how retail therapy might help you relax in your everyday life.
It has the ability to lift your spirits.
According to a study published in the Journal of Consumer Psychology, retail therapy has increased therapeutic value and, as a result, enhances mood. When they did more research and study on ordinary human behavior, they discovered that it is dependent on the person’s emotional state at the time.
Rick and his colleagues, the researchers, also suggested that if external circumstances drive your decision, you should start making your own. What to buy, where to shop, and so on. This will assist you in regaining control of your life.
When you go shopping, you may believe that you need to buy some trendy and cool jeans or other great-looking clothing that suit your profile. However, you must also consider your spending and expenses.
Transitions are made as simple as possible.
Kit Yarrow, a psychology and marketing professor at Golden Gate University in San Francisco, believes that when you purchase to your heart’s content, you will more easily approach a new chapter in your life. She also mentions that shopping is an excellent form of mental preparation, which aids in a smooth transition into a new phase of life.
According to Yarrow, when people go shopping, they imagine a better future and buy things that reflect that vision. Even if you are grieving a personal loss, you will imagine some cuddling moments with your child when you are shopping for him or her. This is only one example of how shopping can be used to divert people’s attention and make them feel good.
Increases the amount of dopamine in the brain.
Another study found that when you go shopping, you get thrilled. Your brain is brimming with the hormone Dopamine when you are excited or thrilled. One of the researchers, Dr. Travis Stork, observed that the area of the brain that is filled with Dopamine is the same when a person is having intercourse, for example.
Enhances the overall development of the child
According to a study published in the Daily Mail by Dr Laurence Roope and Professor Paul Anand, shopping is an activity that necessitates more movement and interaction with individuals of various types. As a result, this has the potential to improve children’s social abilities.
It may appear that shopping with your child is a nightmare at times. However, it is possible that while you are out shopping with your child, they will benefit in the long run.
Conclusion
Are you still concerned about your future and life? Retail therapy in moderation is one of the finest ways to deal with such situations. When done correctly and within reason, it can assist you in releasing your life’s stress and tensions.
